Clients call us when they need to more
fully understand their opportunities. When information is
difficult to get and insights are scarce. And, when they
need a roadmap for growth that assesses both internal assets
and new products or acquisitions. They also call us when
there are too few hands on deck, and they need someone who
can step into a senior marketing management role and deliver
We provide three major areas of service:
Interim Marketing Management
You have a product, a technology, a service. Can you answer
these key determinants of growth?
- What is the true size of your market
and who really will be interested in your products or
- How does your market segment? How
should you prioritize the markets you target? What are
the value propositions that matter?
- Is your product portfolio optimized
for revenue and profitability? Which product features
and selling processes do you need to be successful with
customers? Which products should you keep, revise or discontinue?
- What business model will be most
successful? What organization, funding, timelines and
business practices will be required to implement the strategy?
Should competencies be acquired or developed in-house?
Which companies should be acquired or partners approached?
- How effective and efficient are your
marketing and sales spending and organizations? What selling
processes do you need to be successful with customers?
Could you be more resourceful with your marketing dollars?
- What revenue and P&L projections
should you realistically expect over one and five year
Illuminate Consulting is expert at new opportunity assessments,
sizing and segmentation. We clarify your markets in a way
that is understandable and actionable. We work with senior
management to design short and medium term growth strategies,
required organizations and realistic business plans.
Whether a client is a new venture or an existing company
undergoing significant change, we can provide senior marketing
leadership. Joanne Bethlahmy’s years of marketing,
new product and senior corporate roles mean that she can
act with lightning speed to create business plans, set up
financial tracking and monitoring, hire employees, establish
agency relationships, develop brand positionings and communications,
or execute product launches.
- Interim VP Marketing assignments
- New product or division launches
Are there things you need to know about your markets, customers
or competitors that seem too vast, time-consuming, complicated
or hidden? We know how to find difficult information using
both primary and secondary sources.
We've researched everything from a Middle Eastern manufacturing
plant's probable P&L to the margins that water softener
dealers really make. Are you at a key decision point in
your business? What do you need to know to clarify that
decision? We conduct in-depth Internet and library research,
conduct one-on-one interviews with experts and customers,
and arrange focus groups and surveys.